"The
Madonna Principle"
A Joe Schroeder Training Article
After I Spent Years Studying Madonna… and
Figured Out Her Biz-Model...My Direct Sales
Business Shot To Over $450,000 Per Month
I will answer
these four (3) questions:
Why your
upline in Networking earns five times
more than you.
The hidden
order of Oprah Winfrey, Domino's and
McDonalds.
How people
who think what they SELL is their bread
and butter usually only make enough
income to butter a roll.
How come?
by United
Master-Mind founder, Joe Schroeder
Copyrights 2006
The Labor Plant and Schroeder Industries
The $497 Inner Sanctum Private Society
An Introduction
The Joe
Schroeder Public Challenge
What you are about to read is my "public
dare." I challenge all trainers and business
coaches to TEACH the business community the
hidden order behind Billion dollar
monopolies such as Domino's, Wal-Mart, Harpo
(Oprah) productions and Disney.
A
Message To All Business Coaches
If you can't explain, in detail, the hidden
order of things, of MANY different things,
you can't stand next to me and call yourself
a business coach. I suppose you could, but
you will have to stand behind me. If you
can't explain the "hidden order", why not?
What You Sell
isn't The Business You Are in and Until You
Understand What Business You Are in, You
Will Never Have a Business, You'll Have a
Money Game That You Are Probably Losing At
Each
Page Here is Worth $100,000 To You
What you are about to unravel and learn with
me might be the most important "how to"
business information you have read in the
past three to five years.
That's a pretty
bold claim, I realize this. I also realize
that what you are about to read, which could
be worth $100,000 dollars per page to
you----doesn't exist anywhere else.
Learning about
search engines and how to monopolize them to
gather scads of traffic to your site---those
answers are a dime a dozen.
Your Business Brain is About to
Expand!
This however, I call the "missing link." You
won't see or read this anywhere else. That
is why I am not asking you but telling
you to print this right now and dip each
$100,000 page into gold.
The fact is, you
spent $3,000 to $15,000 in mistakes already
to read this. Think about it. You have made
mistakes, no more than I have over the
years----and prayed for the answers. We all
have.
I know I prayed
for the wisdom that I now share with you.
You Are
More Like Me Than You Know You join
a program and you fail. Just like what
happened to me. You join another deal and
you get hosed again. Then you lose more
money. You join another program---just like
I have.
You quit. You never get enough support.
Great. Now you're down in total over $5,000
bucks.
And each time you secretly
say to yourself, "I know there is an ANSWER
that can change my life, I know it
exists"---and like me, you stayed in the
game. You stood up to your dream and you
know what? You have EARNED the RIGHT to read
what I am about to deliver into your
business.
Joe Schroeder
became a threat to all of his competitors.
- Oprah
Winfrey became a threat to Phil Donahue.
- Peter
Frampton became a threat to anyone who
played guitar.
- Domino's
became a threat to the pizza industry.
- Bill
Belichick became a THREAT to Pro
Football.
- Wal-Mart
became a THREAT to Kmart.
- David
Letterman is a threat to Jay Leno.
- US magazine
became a threat to PEOPLE.
- Madonna
became a threat to every female singer
alive!
"Girls
Just Wanna Have Fun!"
** Madonna came onto the scene in 1986 and
Cindy Lauper's exit wasn't far beyond.
If what you do
and how you market doesn't become a threat
to the competition, why even continue?
Jack
Schroeder, Dear Ole Dad
Pops used to say to me, "Son, unless you are
prepared to enter the field and level your
opponent, you're not ready to play the
game."
That means this.
Until you become a threat to your nearest
competition, you are unaware of what you
don't know.
This Formula
Works For ANY Business You Are In My friend,
I am serious. PRINT this T.N.T. biz-report
and read this until you are earning $20,000
to $35,000 per month in whatever program you
are working and know right off the bat, that
this right here RIGHT NOW is one of the
major SECRETS of anyone, anywhere, in any
business who is raking in the lions share of
the money.
- Print this
and take this REPORT to work with you.
- Read these
pages until you are sick of them.
- Paste each
one into a folder with plastic sheets.
- Study and
study. TRADE the time to learn/implement
this.
Alright, lets
begin.
Mistake
#1
Thinking what you sell is the business YOU
are in. This little mistake has cost you
$2,000 to $25,000 per MONTH in lost profits.
What You Sell
is Not The Business You Should Be In
Exhibit
A
If hamburgers are the business McDonaldsTM
is in, why is McDo the largest commercial
real-estate holder in America and did you
know that McDo is also the largest toy
manufacturer in the world?
McDonaldsTM
didn't make the sophomore mistake to rely on
what it sold to become "McDonaldsTM."
- What
McDonaldsTM
sells is hamburgers.
- Their
business is real estate
and manufacturing.
- They sell
food and toys to their franchise owners.
What You Sell
is Not The Business You Should Be in
Exhibit
B
Domino's never believed it was in the
business of pizza. What they
sell----Pizza---is an excuse to earn many
different ways. Tom Monaghan knew he was in
the DELIVERY business first, he sold food to
his franchisees second and lastly, he let
you buy his food as well. No wonder old Tom
became a Billionaire
I bet you think
your business is Meleleuca or Coastal or
Liberty League. No wonder you are only
earning a FRACTION of what you could.
What You Sell
is Not The Business You Should Be in
Exhibit
C
I never made the dumb mistake of thinking
what I sold (Nutrition through a Networking
company) was my business. My network sold
diet pills, really cool nutrition items and
even home health and beauty aids. That's
what my $6 Million per year biz sold. But
that wasn't my business.
My business was
about:
- Earning on
the ENTIRE sales process of each
consumer.
- Earning on
their CONSUMPTION value.
- Earning on
them even when they quit my program.
- I earned on
the production value of each one of my
reps.
I became the "McDonaldsTM"
of Network Marketing.
I, like
McDonalds, earned on my vendors BEFORE they
sold anything. McDonalds sells it's food to
the franchise owners and then they in turn
sell it to you. I too, like McDonalds,
earned a portion of my sales organizations
revenue---but not until and not BEFORE--
they paid me to use THE SYSTEM they used to
sell the MLM.
You can too. All
you have to do is STOP thinking like a
little "distributor" of a company and THINK
and ACT like McDonalds.
Think business.
Think revenue. Think residual income.
Think like this, "I want to earn 1-2-3-4
times on the same people."
My business was the people who sold for me.
I earned on their entire production value.
My biz was not diet pills. My business was
earning money when they:
- When they
needed leads I supplied them with a web
site.
- When they
needed a retail affiliate program, they
used mine.
- If they
needed ads and post-cards to mail out,
they used mine.
- If they
wanted intense training programs, they
bought mine.
- I charged
people $1,000 just to use my name and my
ads.
The
Inner Sanctum
Many of my ads have become "collectables."
They are in the viewing section of United
Master-Mind Inner Sanctum. ($497)
Here is
a study question. Let me test your IQ.
Why does your upline charge you $39.95 per
month to use her web site to sell the
products you both sell?
A:
Because she is being nice to you?
B: Because she was smart
enough to build a support site?
C: Because she wants to
EARN ON YOU a second time?
If DONALD TRUMP
thinks what he sells is his business, which
is real estate, how come the Donald also
earns money with:
- The
Apprentice reality TV show.
- Earns again
with his magazine.
- Earns again
with his numerous best selling books.
- Why does
Donald also own various casinos'?
Donald, Oprah
and myself have numerous income streams that
all support each other, but are different
merchandising segments that still represent
our whole.
How many income
streams do you have?
How many different checks did you receive
last month?
Puzzle
Me This
If the $197 course pays $100 and $20 on your
sub-affiliates that sell it and the $497
members area pays $100 to you and $200 when
your second level buys that, how much ADDED
income could you make each month if 10
people purchased?
Think second
income.
Think like Trump.
Earn in multiple ways on the same people.
Wow!
United Master-Mind will allow you to EARN
income as you teach other people how to
change their lives.
Shazam!
United Master-Mind cuts checks twice a
month.
Ka-Ching!
United Master-Mind will allow you to play
DONALD TRUMP.
Now, Here is a Test question.
How would you feel about giving out the
free information that we
share here are UNITED MASTER-MIND?
- Proud?
- You would
feel good about yourself?
- You might
even feel like you were doing them a
favor.
- You'd feel
like you were seriously helping other
people.
Mistake
#2
Most people foolishly think the "program" or
company that they represent is their
business; it's not. That's the suppliers
business, not yours and you are simply a
vendor for them. You know this is true
because you receive a 1099 from them =
non-employee compensation tax receipt.
Mistake
#3
Most people failed to study exterior
businesses similar to theirs and thus they
have a very LIMITED view of business,
reflected by ONLY those people failing next
to you in the program you work. Sam Walton
of Wal-Mart spent years INSIDE Kmart and
many other competing stores. He studied the
competition in order to locate their hidden
order and also, what they were doing wrong.
Isn't that what
Patriots coach Bill Belichick did?
Three
Super Bowls = He Studied The Competition
Bill Belichick did that too and won THREE
super bowls out of four. He studied the
competition.
How many Network
marketing programs have you joined? I have
joined at least (50) fifty. I have been to
Amway meetings, dined with people in Herbal
Life and my competitors, such a Robert
Blackman, David LeDoux, who also have
affiliate sites, are my FRIENDS.
I have enrolled
upwards of 2,000 people PERSONALLY, been on
the covers of four magazines and built not
one, but (2) Million dollar downlines. Plus
I created an MLM affiliate program that sold
over a Million dollars worth of MASTER-MIND
CD programs
Hmm. Me thinks I
uncovered the PROCESS. You will too!
An Industry of Employees Pretending to Be
Biz-People Most Networkers can't build a
sales organization bigger than a
Kindergarten class. Not because they are
lazy or dumb. It's because they are
employees pretending to be ENTREPRENEURS.
You Know
You're Still Wearing Your Employee Badge
When...
- Go in biz
for yourself but tell everyone your
business is "Melaleuca."
- Only work
one program, as an employee
would---instead of five.
- Employees
are used to ONE income and that's all
they can see.
- The
Entrepreneur in MLM earns 3-4-5-6 times.
Employees once.
- You join a
direct sales deal and think the
"company" is your business.
- Hint: YOU
are the company now.
- Hint: Trump
doesn't work for TRUMP TOWERS, he is
Trump Towers.
- Hint: Be an
Entrepreneur is a free world. Lose your
employee mind.
You Know
You're Moving Closer To Madonna and Elvis
When
- Your
business card says, (your name) CEO and
founder.
- You earn
3-4-5-6 times on the SAME people in
various ways.
- OTHER
people sell what you sell and you earn a
percentage on them.
- You're only
like Madonna if you can LAUGH at your
competitors.
- If you are
like me and Elvis your customers are
world-wide.
- YOU are the
BRAND-----not the vendor who supplies
you the brochures.
- YOU are the
BRAND-not the company who makes the soap
you sell.
- You shifted
from employee to Entrepreneur to
LEADER---stop following!
Mistake
#4
It's a mistake to ASK people, "do you want
to quit your program and join mine?" It's
also a mistake to ask anyone, "are you
looking to make some money." Why? Because if
you LEAD with money and they do not make any
quick, how you brought them into your deal
(money) is now why they will leave.
Because after 60 days they weren't into
profits.
If you ask people to JOIN anything you give
them the objection.
My sales
process lasted 2-6 weeks.
- I earn
money when my suspects REJECT my main
offer.
- I don't
sell or close people. I market and let
them sell themselves.
- I market
and woo people into my sales funnel. I
market. Not sell.
- I earn
money from people before they ever used
to see my MLM.
- Prospects
got "stuck" in my system for weeks on
end. Why?
- Because I
fed my prospects GOLDEN wisdom. That was
my glue.
- I earn
multiply times and over and over on the
SAME customers.
- I used what
my competition failed to do----on them.
Against them.
The Joe
Schroeder Experience:
The BIG EXPERIMENT course is $197.
Six (6) CD program and every ad I ever
placed. 100+ pages.
ReadFullStory
Promises-Promises
No, I can't change your marketing life in a
report, nor can I change it within a few
days. Lets keep it real okay. What I can do
is INCLUDE you in a study environment that
not only teaches you "the process" and how
to use the OPRAH formula, but I can also
show you how to double and triple your
current income by giving
you----surprise----a sales SYSTEM to
actually use to sharpen your new skills
which can bring you rolls of new income.
- Without an
attached sales system to implement what
I am about to show you----all of this is
useless.
- If you do
not add this to your business, poor you.
- I have the
answer. And I am about to deliver it to
you.
$100,000--Concept #1
What you sell should not be the business you
are in. What you sell should be an EXCUSE
(study Madonna) to market and merchandise
similar things, to the same audience, over
and over again. Madonna earns on her loyal
fans through concerts, books, children's
books, concert programs at $65 each,
T-Shirts and she also owns a host of
restaurants and earns royalties on her
movies. That's like 16 different income
streams.
Madonna (yeah!)
created her own record label in order to
"own" her competition. Think about it.
That's how BIG business becomes big. It's
about earning ON the competition. Way to go
Madge!
Loyalty:
If your program that you work F/T is
offering a 401K, a stock package, a health
and dental plan and a retirement
package-yahoo! If not, if I were you, I
would play ENTREPRENEUR and earn as many
nickels as I could as often as possible and
as many times, on EACH single solitary
"lead" and paid customer I could.
Webster calls that being a Capitalist. For
$100 bucks 9 of 10 Networkers who SWEAR they
are going to make a F/T income being an
Entrepreneur, in a capitalistic country,
CANT even explain what a capitalist
is----much less what an Entrepreneur is. It
breeds credibility if you can define what
you do and what industry you're in.
Test
Question:
Do you earn money like Joe Schroeder and
Madonna or are you still futzing around in
MLM playing "peek-a-boo" with strangers on
the phone? (wink!) "wanna join my MLM!"
Hysterical.
Michael
Jordan and Joe Schroeder
MJ never got confused and thought what he
DID was how he would earn money. Basketball
became the EXCUSE to execute an entire
marketing full court press on his loyal
fans.
At last count,
Brother Michael made $300 Million in 2005
JUST between his cologne and clothing line.
Seems to me J-LO (Jenn Lopez) was taking
notes.
What You Sell
is Not The Business You Should Be in
$100,000---Concept #2
Learn to earn income from your prospects
BEFORE they reject your main offer and walk
away from you peeved.
- Have you
ever called a prospect who was a
stranger to you and after you told them
about your "offer" to join your program
they quickly laughed you off their phone
and they became your competition instead
of your partner?
- Do you earn
income month after month from people who
join your program and then QUIT? You
probably don't. But you can.
- You
probably STOP earning off them after
they quit.
Is there a way
to earn residually on your customers EVEN if
they quit using the program you originally
invited them into? Of course!
I Call This an "Exit Program." After going
through over 1,400 members who joined and
then quit the various programs I promoted in
the nineties (I am retired now), I quickly
learned, wait, that's a lie. This took me
years to uncover.
I learned that 255% or better eventually
quits. Not always but often. That, plus I
worked so doggone hard to get these folks,
that it personally killed me to have to lose
the residual income that feathered into my
cap----every time someone would quit and hop
over to the next "hot" program. Here is how
I started to earn sick money with people
AFTER they quit and or even BEFORE they
started working my primary main program.
- People quit
working out.
- People quit
marriages.
- People quit
smoking.
- People quit
jobs.
- People will
quit. That's what people do.
Get Paid
When They Quit
But before I call your attention to this
SINGLE idea that can make you an EXTRA
$50,000 bucks this year, I challenge you
here and now to think OUT of the box.
This
[Part] is Utterly Genius
Forward think and predict WHERE your
quitters will be in order to earn on them
AFTER they decide to quit.
If they are
in UNITED MASTER-MIND you can still earn
money from their efforts as they exercise
their customer list. Now and later.
Think like Sam
Walton. Think like Tom Monaghan of Domino's
and begin to realize that fortunes are not
in what you actually sell but
RIGHT-----NEXT-----TO-----what you sell.
** Sam Walton
earned a forutne before you entered his
store and became addicted to his prices and
insane customer service. How? He made money
(see "Made In America" by Sam Walton) when
he bougth the items. How? By buying so low
and saving money, in his words, he made
money.
Do you realize
that in super-markets the STORE earns from
Kelloggs and Coke before you pay to
buy those items? That's right. Coke and
Kellogs pays the market advance money for a
premium spot.
Do you see how
the super-market is earning twice? Nope.
They earn three times, not twice.
Once:
They buy Coke so low they actually earn by
saving money.
Twice: They earn again when
Coke pays for the right positioning.
Three Times: When you pay
the market to buy Coke!
** Domino's
makes more money selling to it's FRANCHISE
people (it's called supply and demand) than
they do selling to you. But only a few
people know that. Read PIZZA TIGER by Tom
Monaghan, the founder.
** Oprah Winfrey
started a magazine called "O" and Sly
Stallone started a magazine called SLY.
That's because they understand that to
become richer you connect thousands of
people to a subscription purchase (think
Network Marketing) that gets money out of
people's pockets and into what you sell
month after month.
10,000 people
x's $40 a month = $400,000 per month.
Yippee!
"OH MY
GOD, Schroeder Did it Again!"
Sly and Oprah also understand that there's a
fortune to be made in the supporting habits
of your core audience.
- Sly also
sells you creamy diet pudding. But why?
- Schroeder
sells leads, CD programs and coaching.
Why?
- Oprah sells
magazine subscriptions. How come?
- I even sell
a subscription to my newsletter. But
why?
- Why does
Oprah also produce movies and other TV
shows?
WRITE
this down:
"There's a fortune to be made in the
supporting habits of your core audience.
The Exit
Program, How it Works -- If you
showed your prospects United Master-Mind
BEFORE you offended them (remember, they
already have their own primary) with your
program, could you earn $200 to $400 from
those leads BEFORE you showed them your main
program? Yes, you could.
-- How about if
you showed your CURRENT sales organization
United Master-Mind. Now think with me. If
they ever quit your primary program, could
you STILL earn off of them through
MASTER-MIND? Even if they quit your current
program? Yup.
You could.
Now You're As Smart as Donald Trump
You could STILL earn $100 to $500 per
"quitter" because they are under you HERE at
Master-Mind selling and making you money.
That makes you like The Donald. Even if you
quit and stop leasing an apartment from his
New York City "Towers" he still grabs money
from you when you party in his casino, watch
his TV show or when you sleep in one of his
many hotels.
What
Earning on "Their Production Value" Means
This means you earn income as your sales
team populates the industry. You earn money
when they:
- Buy leads.
- You earn
when they buy training and coaching
programs.
- You earn
again when they use auto-responders.
- You earn
when your sales group comes to a live
training event.
- Be like
Madonna and McDonalds. Earn in multiple
ways.
The Line In The Sand Has Been Drawn
Here is my message to the "Kmart's" that
stand next to me. If you can not PUBLICLY
riff (off the cuff with no notes) about how
your system works, offer and explain the
bound psychology you use and why (and
specifically HOW) your system resembles the
biz-model of Domino's and
McDonalds----Whoops.
Three
Examples:
1.) My full page ads create
sales of ten times the ad costs. I publicly
explain HOW that works on our live calls.
No one does this. No one. But us.
2.) My ad copy has brought
in Millions of dollars of sales. I go on
live calls and break down
paragraph-by-paragraph why.
No one does this. No one. But us.
3.) The HIDDEN ORDER to the
UNITED MASTER-MIND home page brings in a 67%
(or better) conversion ratio. I publicly
explain how and what the hidden order is, on
live conference calls.
No one does this. No one. But us.
I Love
My Friends, But I Rarely Listen To Them
Most of friends are my Protégés. In other
words at one time or another my
"Brain-Trust" (my inner circle of 11 over
achievers) were people who trained with me.
These guys could
out-market almost anyone I know. These guys
eat ambition for breakfast, they chew on
marketing for lunch, they dine on their
competition---as a snack and they sleep in
beds lined with money. The joke is, you
think I am kidding. That said though, my
friends can rarely sway me once I make up my
mind.
They said, "we
will need a long winded 36 page sales letter
to convince people that our $497 Members
Inner Sanctum" would be worth it." Very
Abrahamesque I thought.
I said, "no we
don't. I'll introduce it, but I refuse to
try to convince anyone of something so
obvious. If people miss the power
of our $497 MASTER-MIND they don't deserve
to be here." Besides, if you have to
convince anyone of anything chances are they
are your enemies anyway. (Did I say that?)
Well golly. What do I have to prove that I
haven't already proved after someone has
spent 10 minutes at MASTER-MIND anyway!
My Friends Said,
"we will have to have calls and convince
people to join our $497 Inner Sanctum
private on-line society." Wrong.
I said, "let
them test us through the little $29.95
program and if they need any more convincing
they don't belong here."
I swear under
oath ladies and Gentlemen, my marketing
mantra is this, "give prospects enough rope
(solid information) to either hang
themselves or sell themselves. Cuz I ain't
in the mood to swap spit, haggle with
looky-loos or lose my shirt. I did all that
crap as a little guy. No more.
People who are
brand NEW actually get confused with
marketing articles like the one you now are
reading. Whatever. No biggie. Let them lose
$25,000 over the next two years because of
what they fail to learn.
I lost double
that between 1991 and 1994. I screwed up
200+ times, took the fall, learned what
doesn't work and can now explain it all.
The
only people who have to bribe people into
buying whatever they are selling aren't
convinced themselves on whatever they are
selling has the appropriate value to
support their price."
I Dare Anyone To
Dare Me
I am all for a free-download
I am all for our painless try us out
But I'll be
publicly tied and feathered at an Amway
meeting before I will whore out my life's
work, or undersell it or even "bribe" anyone
to party with me and "the boys."
I'd rather die
alone than to have to buy my friends.
I stand for something.
I stand for my people.
I stand for you.
I have spent a lifetime FIGHTING for you.
I care for you. And I know you can "feel"
me.
I know you can.
I also know why.
It's because I understand you because I have
walked in your shoes. I have been you and
YOU can sense and "feel" me because of that
HISTORY you and me share.
Now, it's your
turn.
Vote for me.
Come to my party. If you agree with me stand
with me.
Read the Full Story now!
Strength and
Honor,
JLS
Joseph L. Schroeder
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